Coca-Cola Launches iPad App for 125th Anniversary

If you're a brand and you've been around for 125 years, one way to celebrate would be an iPad app. Coca-Cola launched an iPad app which visually goes through the brand's history, featuring celebrities like Run DMC, James Brown and President John F. Kennedy. It also features vintage ads and photos. An ad from the Coca-Cola app The app was launched in conjunction with a coffee table book. The book costs $650 (Rs. 29,158) and the app costs $4.99 (Rs. 223). The app also features extra video content, which of course, the book doesn't. The app was created by Assouline. It's Coca-Cola's second app, the first being Coca-Cola Heritage which was launched earlier in May and is free. This app works on iPhones and iPod Touches as well. The brand also celebrated its anniversary last month with a 3-D projection in Atlanta.